About Me
- Hi! I’m a communications professional passionate about crafting compelling stories and driving meaningful engagement. My experience in marketing, public relations, and social media across multiple industries allows me to apply a fresh perspective to my work.
- I appreciate creative processes and find it insightful to watch a project start from an idea in a conference room to a detailed campaign. I understand the importance of keeping updated with industry trends and current events to communicate effectively with others.
- Let’s create something impactful together!
Technical Skills
Skills
Canva & CapcutExperienced
Meta Business SuiteExperienced
Google Ads/AnalyticsExperienced
Adobe SuiteExperienced
Constant Contact & HootsuiteExperienced
Cision & MuckrackIntermediate
Meltwater & Critical MentionIntermediate
Microsoft AdsIntermediate
Trello & BufferIntermediate
Outbrain & TaboolaIntermediate
QualtricsIntermediate
HTML & Java ScriptBeginner
Bloomberg TerminalBeginner
Social Media (Instagram, Facebook, Tiktok, Reddit, Twitter, Pinterest)
ExperiencedJun GroupBeginner
Relevant Education
Rutgers University
Media, Marketing, & Communication
Responded to an RFP for General Plumbing Supply with detailed PESO recommendations
Crisis Communication
Created a sample Crisis Management Plan for Chipotle Mexican Grill
Alpha Phi Omega
Held leadership positions:
- Digital Content Strategist
- Administrative Assistant
- Director of Recruitment
Work Experience
Marketing & Communications Intern
Rutgers Graduate School of Applied Professional Psychology
Performance Marketing Intern
HealthCentral
PR Analyst Intern
TrailRunner International
Alpha Phi Omega-Delta Rho Chapter
Creative Process
- Produced all “rush” social media posts, created a promotional video, and executed 2 weeks of interactive events for 50+ participants.
- Proposed new ideas to fellow e-board members and communicated consistently to 100+ potential new members
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Final results
- Produced one of highest engaging posts on the APO Instagram
- Recruited 33 new members for the Fall 2022 semester!
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Marketing & Communication Intern at Rutgers Graduate School of Applied Professional Psychology (GSAPP)
Increased followers by 10% and engagements between faculty, staff, and students
Produced over 50 posts for the GSAPP social media channels
Creative Process:
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Performance Marketing Intern at Health Central
Primary Tasks
- Screened over 6 sources of 1st and 3rd party data to optimize campaigns and support Senior Paid Ad Managers
- Monitored trends and provided weekly campaign reports such as Margin Callouts & Content Audits
- Utilized Search Engine Optimization techniques to boost ad traffic by 5%
- Aided internal teams in formulating strategies to align with organizational goals, improve business growth, and increase audience engagement
PR Analyst Intern at TrailRunner International
Primary Tasks
- Assisted 5 major corporation client teams in finance, technology, entertainment, and sports industries
- Executed high-quality research for 50+reporter briefs, RFPs, and competitor benchmarking
- Compiled targeted media lists, drafted press releases, and prepared 60+ pitches to journalists resulting in earned media coverage for clients
- Utilized Meltwater to participate in media monitoring rotations and delivered daily coverage reports
- Prepared plans of actions for relevant conference appearances, award submissions, and broadcast interviews
- Analyzed industry trends to enhance public image, support strategic brand development, and provide critical insights for client strategy
Let’s Stay Connected!
